Client : Betta Tea Estate

Betta Tea Estate: Packaging

OVERVIEW

Run by a family over many generations, Betta Tea Estate grows top-quality teas. They wanted to sell some of their best selections as packaged goods.

OBJECTIVE

To capture the old-world charm of the estate while creating packaging that could stand out on a supermarket shelf.

Creative Solution

Thinking Vintage

Coonoor’s tea plantations have a rich colonial history and our packaging mirrored that alongside the moods associated with different teas.

An Ode to Coonoor

We captured the essence of Coonoor on the packaging for the tea. Illustrations of gloriously green, tea-covered hills served as the perfect backdrop for luxuriously evocative copy about the product and its origins.

Go to the top
Go to the top
Viewed best on Portrait mode